Case Study

Helping a Fortune 500 FMCG and Tech Giant Create a Retention Strategy Framework in the KSA and UAE

Performance Management

Seintiv was tasked with helping a Fortune 500 FMCG Giant and Tech Services client to create the strategic framework enhancing employee retention within the dynamic markets of Saudi Arabia (KSA) and the United Arab Emirates (UAE). This case study unveils the challenges faced and the innovative solutions employed to cultivate a robust retention strategy in a fast-paced industry.


  • Improve employee engagement: to create a more vibrant and satisfying work environment.
  • Mitigate attrition rates: by implementing effective engagement strategies and fostering a culture that promotes employee satisfaction and loyalty.

Our Solution

  • Seintiv’s team initiated a holistic plan encompassing the design and strategy to reinforce the business mission, vision, values, and individual goals.
  • Executed interventions in various formats to resonate effectively with employees, ensuring alignment with the overall business strategy.

Results Achieved

80% Mental Health and Wellbeing Improvement

Witnessed a remarkable improvement from 63% to 80%, indicating a substantial boost in employee wellbeing.

50% Attrition Reduction in Retail Sales Force

Strategic interventions in KSA and UAE slashed the attrition rate from over 90% to an impressive 50%.

15-20% Annual Bottom-line Cost Savings

Achieved significant cost savings in training, hiring, and replacement processes, resulting in an annual bottom-line saving of 15-20%.

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