Helping a Retail Conglomerate Find their CEO to Setup a New Logistics Business

Case Study

Helping a Retail Conglomerate Find their CEO to Setup a New Logistics Business

This was a search for a renowned retail conglomerate client based in Dubai, with a large workforce of over 35,000 people. The company aimed to appoint a CEO entrusted with the task of strategizing, conceptualising, and launching the logistics business in the MENA region. With the legacy of the organisation acting as a cornerstone, the unique selling points included substantial funds and a stellar reputation, designed to attract top-tier talent. However, the distinctive challenge lay in recruiting a leader for a non-existent business, a role that might not attract leaders in settled positions. Seintiv set out to identify a leader for this entrepreneurial venture, seeking an individual with daring vision, boundless energy, and the spirit to pioneer in an established yet entrepreneurial, family-driven set-up.

Objectives

Conduct a global search for a dynamic CEO with a well-established background in the logistics sector, boasting a solid pedigree, meeting the following set criteria:

Comprehensive logistics knowledge, blending strategy and operations.
Leader skilled in adapting to new business challenges.
Evaluate familiarity with MNC norms, global standards, and startup challenges.
Emphasise candidates from premier institutes with strong academic backgrounds.
Track record in managing diverse, multi-geography teams.

Our Solution

The primary challenge lay in the absence of historical data to outline a candidate profile. Using Seintiv Executive Profiling (SEP) Methodology, we conducted:

Talent Heat Mapping: Established understanding of key global industry players.
Industry Mapping: Identified potential candidates with similar expertise.
Domain Fitment Conversations: Delved into industry-specific requirements with industry experts.
Cultural Fitment Assessment: Interviewed and filtered candidates for cultural and leadership fit.
Talent Focus: Targeted logistics talent from Southeast Asia, particularly Singapore and Korea.
Expert Alignment: Engaged Seintiv’s industry experts to align candidate expectations proactively.

Results Achieved

2 Week Profile Outlining

Produced a comprehensive long list within 2 weeks, clearly outlining the profiles for the CEO role.

Efficient 9-Week Completion

Completed the CEO search in just 9 weeks, including international relocation considerations to UAE.

Cost Savings of 33%

Delivered the project with a significant cost-saving of approximately 33% compared to close competitors, showcasing Seintiv's commitment to cost-effective solutions.

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