This was a search for a renowned retail conglomerate client based in Dubai, with a large workforce of over 35,000 people. The company aimed to appoint a CEO entrusted with the task of strategizing, conceptualising, and launching the logistics business in the MENA region. With the legacy of the organisation acting as a cornerstone, the unique selling points included substantial funds and a stellar reputation, designed to attract top-tier talent. However, the distinctive challenge lay in recruiting a leader for a non-existent business, a role that might not attract leaders in settled positions. Seintiv set out to identify a leader for this entrepreneurial venture, seeking an individual with daring vision, boundless energy, and the spirit to pioneer in an established yet entrepreneurial, family-driven set-up.