Case Study

Helping a Retail Conglomerate Find their CEO to Setup a New Logistics Business

Executive Search

This was a search for a renowned retail conglomerate client based in Dubai, with a large workforce of over 35,000 people. The company aimed to appoint a CEO entrusted with the task of strategizing, conceptualising, and launching the logistics business in the MENA region. With the legacy of the organisation acting as a cornerstone, the unique selling points included substantial funds and a stellar reputation, designed to attract top-tier talent. However, the distinctive challenge lay in recruiting a leader for a non-existent business, a role that might not attract leaders in settled positions. Seintiv set out to identify a leader for this entrepreneurial venture, seeking an individual with daring vision, boundless energy, and the spirit to pioneer in an established yet entrepreneurial, family-driven set-up.


Conduct a global search for a dynamic CEO with a well-established background in the logistics sector, boasting a solid pedigree, meeting the following set criteria:

  • Comprehensive logistics knowledge, blending strategy and operations.
  • Leader skilled in adapting to new business challenges.
  • Evaluate familiarity with MNC norms, global standards, and startup challenges.
  • Emphasise candidates from premier institutes with strong academic backgrounds.
  • Track record in managing diverse, multi-geography teams.

Our Solution

The primary challenge lay in the absence of historical data to outline a candidate profile. Using Seintiv Executive Profiling (SEP) Methodology, we conducted:

  • Talent Heat Mapping: Established understanding of key global industry players.
  • Industry Mapping: Identified potential candidates with similar expertise.
  • Domain Fitment Conversations: Delved into industry-specific requirements with industry experts.
  • Cultural Fitment Assessment: Interviewed and filtered candidates for cultural and leadership fit.
  • Talent Focus: Targeted logistics talent from Southeast Asia, particularly Singapore and Korea.
  • Expert Alignment: Engaged Seintiv’s industry experts to align candidate expectations proactively.

Results Achieved

2 Week Profile Outlining

Produced a comprehensive long list within 2 weeks, clearly outlining the profiles for the CEO role.

Efficient 9-Week Completion

Completed the CEO search in just 9 weeks, including international relocation considerations to UAE.

Cost Savings of 33%

Delivered the project with a significant cost-saving of approximately 33% compared to close competitors, showcasing Seintiv's commitment to cost-effective solutions.

Have a critical mandate you need to fulfil?

You may also like…