Helping a Global FMCG Company Find Their Next CFO

Case Study

Helping a Global FMCG Company Find Their Next CFO

This search was for reputed FMCG client – IFFCO with HQ in Dubai. They have a solid product line & a well-spread business in MENA. They were looking forward to onboard an experienced CFO with in-depth FMCG business understanding as well as experience in multi-country financial operations to implement international accounting standards. They wanted a leader who can manage diverse teams as well.

Objectives

An intensive global search for a well-established CFO coming with multi-country & multi-industry experience. Important criteria were:

Understands FMCG, distribution & logistics
Someone with experience in manufacturing as well as sales & distribution domain. Ideally, candidates would specialise on either side.
Someone who has worked in global environments & in MNCs.
Studied at premier institutes as well as CA (Equivalent Education) in first attempt.
Well versed with international finance standards.
Must have managed diverse & multi-geography teams.

Our Solution

Seintiv took this project on as an exclusive mandate, pledging a faster and focused delivery with a 30% cost-effective approach compared to other players in the market. The project unfolded in two distinct phases:

Fast Track Heat Mapping: Mapped FMCG players in EU, MENA, and SEA using conventional methods to establish a foundational understanding.
Innovative Approach: Collaborated with Seintiv’s industry experts to define an ideal finance talent profile. Focused on specific organizations, emphasising international exposure and multi-country operations.
Detailed Conversations and Cultural Understanding: Engaged in thorough discussions with the research team to grasp FMCG nuances and culture. Pursued passive candidates proactively for a unique profile.
Zeroing-in on Ideal Candidates: Identified two candidates from Asia and India with FMCG and Pharma experience across SEA and MENA. Highlighted a candidate with finance leadership across 16 countries, showcasing broad multi-industry exposure, adaptability across cultures, and unique insights from a startup/unicorn background. Multi-country experience emphasised cultural alignment in diverse environments.

Results Achieved

45% Faster Turnaround Time Than Other Global Search Firms

Presented a long list of qualified candidates within 3 weeks, reducing the TAT by 45%.

Efficient 6-Week Closures

Achieved swift closures within 6 weeks, demonstrating efficiency in the selection and decision-making process due to pre-alignment with the client in the discovery phase of the assignment.

Cost-Efficient Hiring with 30% Reduction

Realised a substantial 30% reduction in hiring costs, showcasing Seintiv's commitment to delivering cost-effective solutions.

Ready to find your next executive leader?

Case Study