Helping a $5B Global Retail Conglomerate Attract and Retain Millennials and Existing Employees

Case Study

Helping a $5B Global Retail Conglomerate Attract and Retain Millennials and Existing Employees

Talent Attraction Strategy

A $5 billion global retail conglomerate with over 1000 stores, mega warehouses, and a presence in multiple countries was having difficulties not only attracting but also retaining millennials. In addition, they also wanted to enhance their overall employee experience for their existing workforce.

Objectives

Competency Modeling Overhaul: detailed assessments and customised job descriptions crafted for distinct sectors – retail, logistics, consumer services, and consulting organisations.
Tackling Attrition Challenges: addressing the organisation’s struggle in attracting and retaining millennials and existing employees.
New Employee Value Proposition (EVP): This was to ensure a more modernized and relevant EVP framework was discovered and put in place

Our Solution

Seintiv consultants conducted a thorough review of the existing EVP framework and competency model. Initiated a comprehensive updating exercise to align with current industry standards.
The updated competency framework was internally socialised, ensuring a collective understanding across the organisation.
Seamlessly integrated the refined competency framework with the overarching talent acquisition strategy.
Numerous EVP discovery workshops were conducted with diverse leadership and talent groups including millennial specific ones.

Results Achieved

Remarkable 60% Talent Attraction Surge

Achieved an impressive 60% increase in talent attraction, indicating a significant improvement in the organisation's appeal to prospective employees.

40% Attrition Reduction

Witnessed an outstanding 40% decline in attrition within the initial year, showcasing the effectiveness of the implemented strategies in retaining existing talent.

Cost-Efficient Hiring

Successfully reduced hiring costs, demonstrating a more streamlined and cost-effective talent acquisition process.

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